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4 Advantages of Paid Search Marketing
We all know the importance of getting your products and services communicated to your target market. An important goal for most businesses is to reach out to people who will buy their products, pay for...
View Article10 Copywriting Tips for SEO
Great copy writing is all about capturing the attention of your audience. When you do that, the search engines will follow! Search Engine Optimization {SEO} copy writing is about the content and how to...
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Online Marketing in the Mobile World
It is no secret that the world has shifted from a time where the only way people could access information online was to log-on to their desktop or laptop computers, to a time of mobile devices; where...
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Benefits of Studying the Professional Diploma in Digital Marketing
It can be quite tasking to undertake a professional course when you have work and personal commitments. However, when you fully understand the benefits to your career, business and income, you will...
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Social Media Marketing: Seven Tips on How to Make Social Media Work for You...
As a business, putting together an effective social media strategy is essential in building relationships with customers and prospects, and increasing brand visibility online too. Just the way an...
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Social Media for Small Businesses: Make social media marketing work for you.
Are you a start-up or small business ready to expand your audience? Do you want to have a wider outreach for your company? If yes, then you have to invest your time in Social Media Marketing. A big...
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Online Reputation Management: Tools (Part 1)
These days, individuals, groups and businesses search for everything before they do anything. With the open nature of the internet, information sourced is not always based on facts but on opinions,...
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Online Reputation Management (Part 2)
Now that you are conversant with the tools you can use to monitor your online reputation, let’s discuss the reasons to monitor your online reputation and how to maintain a positive reputation online....
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The 1-2-3 of Content Marketing
The main objective of any business is to make profit, and for this to be possible, sales have to be made. However, consumers are tired of businesses putting their products/services in their faces and...
View ArticleVideo Marketing: How to create a Youtube channel.
Video Marketing: How To Create a YouTube Channel The world is a very visual place. According to the saying, a picture “says a thousand words” so just imagine how much more potential a video would have...
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The 1-2-3 of Content Marketing Copy
The main objective of any business is to make profit, and for this to be possible, sales have to be made. However, consumers are tired of businesses putting their products/services in their faces and...
View ArticleEmail Marketing: Doing it The Right Way (PART 1)
Have you ever sent out an email only to get low or no responses? Bad open rates or bad click rates? If you have, it simply means that your campaign has gone wrong somewhere and this has rendered it...
View ArticleEmail Marketing: Doing it The Right Way (PART 2)
Now that you are conversant with email marketing and the first two stages of doing it the right way, lets discuss the third and the fourth stages. Stage III Ensure that you only push out relevant...
View ArticleGuide to Creating a Good Social Media Strategy
Social media marketing is a powerful marketing tool that must be taken advantage of in a business marketing campaign. It is not enough marketing effort to drive traffic to a website or run Google...
View ArticleDisplay Advertising: Getting it right on Google Display Network.
What is Display Advertising you might ask? In simple terms, display advertising is a form of advertising which involves using videos, texts, images and other graphics to convey a commercial message...
View ArticleBenefits of Social Media Marketing
Social media marketing is a very effective and powerful advertising tool that must be exploited by most if not all businesses. This is why social media marketing has been seen as ‘’the next big...
View ArticleSearch Engine Optimization; what you should know
To start with, we can categorically say that search engine optimization means the process of getting traffic from the free, organic, or natural search results on search engines. Every business that...
View ArticleRunning successful Email Marketing Campaigns
Email marketing campaigns are vital elements of any marketing strategy. They communicate and build important relationships with leads, gather important data, and help boost marketing ROI. As important...
View ArticleGrowth Hacking; How it Accelerates your Business
Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. Growth hackers are marketers,...
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Developing Mobile Web Apps: When, Why, and How (Part 1)
Not every Web application developer today needs to worry about supporting mobile clients. but… And as a mobile application developer, few things can be as intensely irritating as striving to support...
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